About
We build the distribution, and we run it on the night
YONDA is a live distribution business, not a software licence. We design the audience, recruit the co-hosts, operate the control room, and stay in it while the event is on air.
The team has spent two decades in live event streaming and content production, on both sides of the industry — broadcast newsrooms and outside broadcast, and the platform side where those streams end up. Between us that includes senior technical and production roles at national broadcasters and at global social platforms, alongside a decade of applied data science, machine learning and audience modelling.
That combination is the point. Most distribution suppliers can do one half: either they know live production, or they know audience data. Fractionalised distribution only works when the same team does both, because the audience profile determines the co-host list, the co-host list determines the output matrix, and the output matrix has to be built and run live.
Same team, same technology, same control room throughout — every case study on this site is YONDA's own delivered work, end to end.
What sits behind the work
- Live production — outside broadcast, studio and multi-day festival delivery
- Streaming engineering — ingest, transcoding, multi-destination delivery at scale
- Audience data — CRM processing, profiling, segmentation and post-event attribution
- Data science and AI — audience modelling, sentiment and channel-performance analysis
- Media planning — where the audience is, and which channels are worth the outreach
- Commercial — sponsor integration, branded outputs and rights-safe distribution
In practice
- Audience design. CRM processing, profiling and co-host outreach, in-house.
- Cloud production. Our own remote control room, not a reseller's.
- Live operation. Our operators run the show, moderate the chat and cut the clips.
- Post-event analysis. Which channels delivered, and what that means for the next one.
Got a live moment coming up?
Bring us the date and the objective. We will tell you what fractionalised distribution would do to it, and what it would take.