How it works
One event. As many broadcasts as there are audiences worth reaching.
A live event usually gets one broadcast, on one channel, in one language. We call the alternative fractionalised distribution: hundreds of versions of the same live event — each one produced live, each one hosted by someone that audience already follows.
Live day
One feed in. Every relevant channel out.
A single ingest becomes a different, correct version for every destination, each one carried by a channel that audience already follows.
YONDA Live · cloud master control room
Builds each destination's version live, then pushes it out by API.
Client brand
Your own channels, first
Co-hosts
Creators they already follow
Partners
Brands carrying the stream
Sponsors
Their own branded version
Talent
Artists, on their channels
Fans
Anyone who applies to host
Every carrier brings a following you did not have. Reach compounds instead of capping — each one streams to their own audience, in their own language, with their own commentary.
Live audience monitoring. Viewers, comments, reactions and sentiment across every output while the show is on air, including co-host channel performance.
The sequence
Three stages, then it runs
Signing up co-hosts is the long pole — everything else moves around it. A shorter runway changes how much of the co-host layer is achievable, not whether the distribution runs.
Onboarding co-hosts
The first run sets up every run after it
Client onboarding is a one-off. Once the audience engine is integrated, subsequent events start at stage two.
Your first event
OnceStages one and two run from a standing start: the brief, the data audit, the first profile pass, and the outreach that signs your first co-host network. Everything the event generates — responses, channel data, performance — is processed back into your CRM structure as it happens.
Every event after
RepeatsThe audience engine is already in place, so the work begins at co-host recruitment against a network that already exists. Post-event analysis of which channels delivered feeds the next round of selection, so each event starts sharper than the last.
What changes
Distribution stops being a broadcast, and starts being a network
Every co-host brings an audience you did not have, in a context you could not manufacture. Six things change the moment the event is handed away.
Fair questions
What people ask before committing
How far ahead do we need to start?
Co-host outreach is the long pole: one to four months depending on how prominent the co-hosts need to be. If your event is sooner than that, we can still run distribution across your own and your partners' channels — we will tell you honestly what the co-host layer would and would not add in the time available.
Do we lose control of the brand?
No. Co-hosts get flexible guidelines rather than a free hand — the stream, graphics and sponsor treatment come from the YONDA control room, and their contribution is commentary and context. You keep editorial control of the feed itself.
What if we have no usable CRM data?
Common, and not a blocker. Where data is not available we build an audience plan for the outcome you have asked for, then generate the data through the event itself so the next one starts from a real base.
How do you measure it?
Live audience monitoring across every co-host channel while the show runs — viewers, engagement, sentiment and co-host performance — then a post-event analysis of which channels actually delivered, which feeds the next round of co-host selection.
Can we run this on our own channels only?
Yes. The distribution platform works for owned, partner and sponsor channels without any co-host layer. Plenty of clients start there and add co-hosts once they have seen the mechanics work.
Got a live moment coming up?
Bring us the date and the objective. We will tell you what fractionalised distribution would do to it, and what it would take.